Official site rebrand: We are now ChiaPet 🌱

Announcement #51 by circlejourney • 1 April 2025

Official site rebrand: We are now ChiaPet 🌱

I have some exciting news to share: We're rebranding!

Previously, ChickenPet was attracting a very narrow target market. Our research revealed that our chicken-focused branding was the root cause. To broaden our market share, we're branching out to a more relatable brand image with higher growth prospects.

We are now ChiaPet! 🌱

Teal chicken with speech bubble: "I'm a chia pet! Lv. 3 - Water me - Remove chia"

You can now convert your chickens into chia pets by clicking the "Make chia pet" link on their profile. Worry notβ€”the new chia pet will retain the characteristics of the original chicken, but now you can water it to make its chia grow. Chia can be watered every two hours, and they will grow through 5 6 phases. Try it out today!

We are confident that our brand will blossom under this new branding strategy, and hope that this will seed new gameplay experiences. Thank you from the bottom of our hearts for your continuing support of ChiaPet as we navigate this exciting branding transformation. We hope you enjoy the rest of your day!

12 comments

Aurkan
2 days ago Reply

We shall have the most glorious, lush chiakens ever!!! surprise emoji smile emoji

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chiakens...

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baku
2 days ago Reply

"Chicken health rating: depends on preparation method" .......actually all of my chickens are extremely healthy despite their various different ways of preparing for the day ahead. Some like to plan every last detail of what they're gonna be doing, some just chill and roll with it, it's all valid ok

(chia good tho)

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this is beautiful. A++++

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LvEx
2 days ago Reply

heart emojisurprise emoji! emoji! emoji! emoji! emoji! emoji

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Chia

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Woooo Chia Chimkens aa emoji

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I love the Chia Chickens!!

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nimmy
2 days ago Reply

too cute!!

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Vanilla
2 days ago Reply

Much chia, very wow tada emoji

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ITS SO BEAUTIFUL I LOVE THE GREENS

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LOVE THIS LMAO

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