➜ Announcements

Official site rebrand: We are now ChiaPet 🌱

Announcement #51 by circlejourney • 1 April 2025

Official site rebrand: We are now ChiaPet 🌱

I have some exciting news to share: We're rebranding!

Previously, ChickenPet was attracting a very narrow target market. Our research revealed that our chicken-focused branding was the root cause. To broaden our market share, we're branching out to a more relatable brand image with higher growth prospects.

We are now ChiaPet! 🌱

You can now convert your chickens into chia pets by clicking the "Make chia pet" link on their profile. Worry notβ€”the new chia pet will retain the characteristics of the original chicken, but now you can water it to make its chia grow. Chia can be watered every two hours, and they will grow through 5 6 phases. Try it out today!

We are confident that our brand will blossom under this new branding strategy, and hope that this will seed new gameplay experiences. Thank you from the bottom of our hearts for your continuing support of ChiaPet as we navigate this exciting branding transformation. We hope you enjoy the rest of your day!

12 comments

Aurkan
Set, a sable and grey chicken with a head pattern Chubs, a orange and beige chicken with a head pattern Sir Prize, a black and sable chicken with a head pattern
3 weeks ago • Reply

We shall have the most glorious, lush chiakens ever!!! surprise emoji smile emoji

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crewcore
Shadow, a sable and crimson chicken with a neck-speckle pattern Whipped Cream, a white and cream chicken with a speckle pattern Mint Choco, a bark and mint chicken with a bar pattern Honey Oats, a brown and yellow chicken with a bar pattern Treble, a bark and beige chicken with a half-lace pattern
3 weeks ago • Reply

chiakens...

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baku
Emma, a sapphire and viridian chicken with a bar pattern Trans Rights, a aqua and rose chicken with a bar pattern Emo, a black and sable chicken with a half-lace pattern Halloween Soap, a chartreuse and teal chicken with a speckle pattern Moss, a brown and lime chicken with a lace pattern
3 weeks ago • Reply

"Chicken health rating: depends on preparation method" .......actually all of my chickens are extremely healthy despite their various different ways of preparing for the day ahead. Some like to plan every last detail of what they're gonna be doing, some just chill and roll with it, it's all valid ok

(chia good tho)

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dogstarlite
Uranium, a grass and orchid chicken with a speckle pattern Tutti Frutti, a cerulean and yellow chicken with a speckle pattern Paranoid, a black and tumblr chicken with a lace pattern ☼
3 weeks ago • Reply

this is beautiful. A++++

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LvEx
AltaΓ―r, a silver and red chicken Malik, a ash and silver chicken with a lace pattern
3 weeks ago • Reply

heart emojisurprise emoji! emoji! emoji! emoji! emoji! emoji

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Futon_Stalker
Eon, a sky and sapphire chicken with a bar pattern Where is your Boy, a tumblr and sea chicken with a speckle pattern Anthem, a sky and sapphire chicken with a speckle pattern Jack, a gluppy chicken with a bar pattern Stick, a ash and black chicken with a speckle pattern
3 weeks ago • Reply

Chia

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SharkyRiver
Foamy, a tumblr and ash chicken SuperSea, a sky and aqua chicken with a half-lace pattern Ash, a black and grey chicken with a head pattern πŸͺ™
3 weeks ago • Reply

Woooo Chia Chimkens aa emoji

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brainfriends
Zucchini, a orchid and wine chicken with a bar pattern Ham Status, a russet and sky chicken with a bar pattern Mike the microwave, a teal and lilac chicken with a bar pattern πŸ€–
3 weeks ago • Reply

I love the Chia Chickens!!

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nimmy
3 weeks ago • Reply

too cute!!

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Vanilla
Social Media, a tumblr and ultramarine chicken with a bar pattern End, a sable and overcast chicken with a neck-speckle pattern
3 weeks ago • Reply

Much chia, very wow tada emoji

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Wildflower75
Syachicken, a tumblr and navy chicken with a half-lace pattern Taliachicken, a mist and teal chicken with a double-lace pattern Aurum, a mist and lemon chicken with a head pattern Lizzie, a plum and turquoise chicken ηΎŽηŽ«θŽ“, a vermilion and lavender chicken with a head pattern
3 weeks ago • Reply

ITS SO BEAUTIFUL I LOVE THE GREENS

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MisspelledFox
The cooler Jalid, a cerulean and silver chicken with a lace pattern Ectoplasm, a teal and spring chicken with a head pattern Magma, a yellow and vermilion chicken with a speckle pattern THE orange, a orange chicken
3 weeks ago • Reply

LOVE THIS LMAO

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